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James Horton
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111	Uncontrollable Crisis James L. Horton This is a true story about a company that was little known outside of its industry but emerging as it grew quickly through acquisitions. Its stock was buoyant and its CEO ebullient. Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-07-17 08:12:58 Business ethics Public relations Corporations law Corporate communication Board of directors Reputation Chief executive officer Endeavor Electronic Arts Business Corporate governance Management
112	Data PR James L. Horton Corporate web sites store amazing amounts of information. They are libraries of products and services information, financial results, news and press releases packed so densely that it is easy to g Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-03-27 04:35:27 Internet Keyhole Markup Language Internet search engines Route planning software Mashup Yahoo! Maps Yahoo! Google Maps Google World Wide Web Computing Web 2.0
113	Bias and PR James L. Horton There is a cliché: “Everyone is entitled to his own opinion, but no one is entitled to his own facts.” The cliché is inaccurate. Opponents frequently assemble facts to contradict facts i Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-06-15 16:19:55 Fact Philosophy of science Reality Veracity Evaluation Nature Epistemology Media bias Doctrine of bias in Singapore law Bias Cognition Critical thinking
114	Social Media Fiction James L. Horton “Guess what? I have a hundred friends on Facebook.” This was what my teenage daughter reported to me one day. I congratulated her, but I’m not sure why. Social research shows th Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-09-29 05:13:06 Computing Social media LinkedIn Facebook Social networking service LinkedIn Open Networker World Wide Web Social information processing Web 2.0
115	Social Media and Strategy James L. Horton Companies have jumped into social media because they feel they belong there. But, it isn’t always clear that social media are used well or strategically. Some social media site Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-06-18 13:33:16 Entrepreneurship Social media Positioning Selling Buyer Business Sales Marketing
116	Devolution of Traditional Media And What It Means To PR James L. Horton It is sad watching newspapers decline. Circulation reports show a relentless reduction in readers that no amount of promotion or ballyhoo has turned Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-05-27 04:16:34 Marketing Public relations New media Newspaper Media technology Communication Publishing Business
117	Communications Failure James L. Horton The CEO was furious. He was depending on a new employee benefits program to help control costs. It wasn’t as generous as the old program, but it was flexible and with homework, an Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-01-31 10:22:31 Management Human resource management Lincolnshire Illinois
118	Working with Convergence Journalists James L. Horton RevisedWhen one thinks of 18th Century publishing, Benjamin Franklin’s era, the mental image is that of Ben scratching aphorisms on parchment with a quill, Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-08-15 04:33:30 Journalism genres Electronic publishing Newsletters Online newspaper Press release Investigative journalism Sources Broadcast journalism Journalist Journalism News media Mass media
119	The Corporate Communicator’s Lot Is Not an Easy One James L. Horton What does corporate communications do? That seems to be a dumb question, but it isn’t. Not Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-03-07 10:12:46 Communication Marketing Corporate governance Corporate communication Internal communications Chief executive officer AT&T Public relations Management Business
120	Collaborative PR James L. Horton He was arguing for his point of view. He was opposed to a communications proposal on the table. The president of the PR firm tried to change his mind. His colleagues weighed in, but he wa Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-09-21 17:25:10 Top-down and bottom-up design Human communication Communicator Organization Collaboration Behavior Human behavior

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